1) Paris Hilton
Overexposed Score*: 70%
Life has been anything but simple for one of the world’s most notorious celebutantes. After spending a brief period behind bars last year, the older Hilton sister is back on the Los Angeles nightclub circuit. Up next: The Simple Life star will search for a new best friend on--what else--a reality TV show.
Source: E-Poll Market Research, which provides over 46 appeal rankings for more than 3,000 celebrities.
2) Britney Spears
Overexposed Score: 67%
Once covered for her musical prowess, it's Spear’s questionable behavior that gets ink these days. From stints in rehab to stints in the psych ward--to say nothing of a drama-filled custody battle--the former Mouseketeer proves prime tabloid fodder.
3) Lindsay Lohan
Overexposed Score: 61%
Thanks to rehab stints and her hard-partying ways, the starlet's private life is anything but; instead, her every move has been splashed across the tabloids, raising speculation on topics ranging from her drinking habit to her relationship status. Most recently, it was a nude photo spread that grabbed the struggling film star big press.
4) Pamela Anderson (Tie)
Overexposed Score: 51%
The former Playboy Playmate turned Baywatch babe continues to grab headlines for both her high-profile marriages (and divorces) and her provocative ways. Her most recent--and short-lived--husband: Rick Salomon, better known as Paris Hilton's sex tape partner.
4) Nicole Richie (Tie)
Overexposed Score: 51%
Richie is no stranger to the spotlight. In recent years, The Simple Life star garnered press for everything from her shrinking waistline to her best-friend feud to her drunk-driving arrest. More recently, the former bad girl scored positive press as new mom to Harlow Winter.
6) Mary-Kate Olsen
Overexposed Score: 44%
The former Full House twin scored plenty of press when romantic ties to Heath Ledger surfaced after his death. But it hardly stops there for the pint-size starlet. Everything from a shrinking waistline to a role in Weeds to a growing fashion empire has provided tabloid fodder.
7) Kim Kardashian
Overexposed Score: 43%
As step-daughter to former Olympian Bruce Jenner and girlfriend to NFL star Reggie Bush, the Keeping Up with the Kardashians star is no stranger to the flashbulbs. And if she keeps up her high-profile social life, sex tapes and reality television career, the provocative celebutante will likely remain in them.
8) Tom Cruise (Tie)
Overexposed Score: 39%
These days, the top-tier Hollywood actor tends to star in more headlines than movies, thanks to his high-profile marriage, controversial religion and tabloid-friendly daughter. While he's kept his couch-jumping antics to a minimum in recent months, a bizarre pro-Scientology video recently surfaced on the Web.
8) Heidi Montag (Tie)
Overexposed Score: 39%
Thanks to MTV's The Hills, a new set of tabloid queens have been born--and none are better suited for the gossip-worthy role than best friend turned best enemy Heidi Montag. Between her friendship feuds and rollercoaster relationship with bad boy Spencer Pratt, the budding fashionista has little trouble drumming up press.
8) Donald Trump (Tie)
Overexposed Score: 39%
Hardly camera shy, the New York real estate mogul turned TV personality has been grabbing headlines for years. Though the public sparring with former View host Rosie O’Donnell has died down, Trump's larger than life personality remains center stage. And it's much the same for his name, which is splashed across everything from books to cocktails to neckties.
11) Michael Jackson (Tie)
Overexposed Score: 38%
Michael Jackson the musical sensation seems a thing of the past. These days, the once king of pop gets more attention for his bizarre behavior. Whether it's his veiled children, his Neverland ranch or the reunion tour rumors, the mysterious musician has little trouble generating buzz.
11) Spencer Pratt (Tie)
Overexposed Score: 38%
Pratt plays the resident bad boy on MTV's The Hills, where his manipulative antics and high-profile feuds keep gossip mongers yearning for more. Next up, the controversial beau of Heidi Montag will pen an advice column for Radar magazine.
13) Ashley Olsen
Overexposed Score: 37 %
When it comes to garnering press, the Full House star turned budding fashionista has had little trouble. Between her gossip-worthy social life and much-covered style interests, the shutterbugs are never far away. Up next: She'll co-author a book with her similarly pint-sized twin.
14) Jessica Simpson
Overexposed Score: 36%
Having her marriage (and divorce) to former boy-bander Nick Lachey play out in the public eye, Simpson has kept her current relationship with Dallas Cowboy quarterback Tony Romo on the down low. But the shutterbugs are no less interested, and the singer-turned-actress remains a tabloid queen.
15) Jamie Lynn Spears
Overexposed Score: 33%
The Zoey 101 actress and younger Spears sister catapulted to tabloid fame when pregnancy rumors were confirmed late last year. At just 16, the Nickelodeon star's pregnancy became dinner table discussion for families across the country. In recent months, the starlet has attempted to stay out of the spotlight, focused instead on her education at home in Louisiana.
source:www.forbes.com
